Central Coast in New South Wales is home to several government-backed and self-funded businesses. The primary industries to operate in the region are manufacturing, accounting, agriculture, tourism, and construction. The official figure of registered businesses in the Central Coast is approximately 24,000. Out of this, 12,000 have registered themselves under the category of sole businesses.
Business of all sizes will eventually need to do some kind of SEO on their website if they want to be competitive in the marketplace. SEO Central Coast by Clicks Marketing can be the perfect service for these businesses.
With a population of more than 330,000 people here in the Central Coast region, reaching your target audience becomes essential. If businesses fail to create brand awareness, they will eventually fall behind in conversion rates. Many businesses try to win customers by extending their reach. No matter what business you run in Central Coast, SEO is an indispensable tool that helps you succeed.
5 Easy SEO Tips to Follow for all Central Coast Businesses
To ensure that a business grows organically in the competitive world, it’s crucial to put SEO in the front seat. Here’s how you can do that:
- Improve speed
Nearly every competitor in the Central Coast region has a website with a special section dedicated to the list of their products and services. The principle is simple – if your website takes a lot of time to load, consumers switch to another website.
This affects the goodwill of your brand as it might be seen as less trustworthy. The slow speed frustrates and discourages a potential customer from returning to your website. Your business website contains contact details too, which means that potential customers would not be able to get in touch with you if the contact section does not display faster than the competitor’s website.
For better SEO results, one should restrict the load time to a maximum of 3 seconds.
2. Internal linking
Linking the pages of your website with each other within the content is a good practice. The potential customer stays on your website and can get more relevant information. However, one must remember to link the other pages with high relevance.
For example, you can link the ‘Contact Us’ page in the ‘Introduction’ page but not in the ‘Feedback’ page. A consumer will automatically return if the services are good.
Linking other websites is also a good idea. This makes your website seem more valuable. Other websites realize the power and influence that your website holds over the readers. It also increases the chances of catching a few more eyes through a couple of shares.
3. Meta description
Every tiny detail matters on the internet. A search engine has the responsibility to deliver the best content to its users.
A meta description is a small detail that many ignore. A search engine, say Google, for example, focuses a lot on the meta description of a web page. A meta description basically summarizes your business in a maximum of two lines. It is the first thing that a user reads when your web page appears in the search result.
This proves helpful only if it is unique. Copying a competitor’s meta description will not help with your website SEO. It will not only drop your Central Coast business’ rank in a search engine but also make a reader doubt the authenticity of the content. Consider this: why would anyone read the rest of the content when its first line is not unique?
4. Better URL structure
A URL is generated most of the time automatically. The brand to publish it must be careful with the auto-generated URLs.
The URL of a web page remains visible to everyone on the internet. It is one of the first things that people read before visiting the webpage. A URL that says example.com/product/357 would not get as many clicks as compared to example.com/product/earbuds.
Let your potential customers know they are clicking on and where the URL would take them. A URL is also read by a search engine while ranking a web page.
5. Use images carefully
A search engine reviews how an image is treated on a web page. This includes the caption, alternate text, and the title that are assigned to an image.Using a relevant keyword and placing the image where required play a vital role. One must avoid using call-to-action phrases like click to get in touch with us. Additionally, the image must not be derogatory or offensive as it would increase the chances of visitors reporting your website to the search engine.